Enrolling more students admissions & lifting education persona of Bakrie University

We work closely with Bakrie University as a partner to create a unique strategy for each program with different target segments by combining targeting for interests and behaviors and focus on delivering unique messages to the audience through banners, videos, text, and combine them dynamically.
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‌We utilized the previous database to become a similar audience/lookalike audience and excluded unrelated targeting. Optimizing the remarketing audience who comes to websites and social media becomes an advantage for the campaign by segmenting the target audience to make it relevant through digital channels and classifying the audience based on the education degree and some related targeting. In addition, we also combine the keywords, URL related to being mixed as audience and tailoring them to be advertising.