Bakrie University

Enrolling more students admissions & lifting education persona of Bakrie University



Bakrie University is one of the leading private universities in Indonesia (2nd rank of best universities in Indonesia based on Times Higher Education) which has a mission on better education with mainly focus on bachelor degree, master degree & extension programs.


Attract prospective students for each program, Bachelor’s Degree, Master’s Degree, and Extension Programme. Bakrie University wants to increase in taking admission on each program by having relevant leads in their database.


We work closely with Bakrie University as a partner to create a unique strategy for each program with different target segments by combining targeting for interests and behaviors and focus on delivering unique messages to the audience through banners, videos, text, and combine them dynamically.

‌We utilized the previous database to become a similar audience/lookalike audience and excluded unrelated targeting. Optimizing the remarketing audience who comes to websites and social media becomes an advantage for the campaign by segmenting the target audience to make it relevant through digital channels and classifying the audience based on the education degree and some related targeting. In addition, we also combine the keywords, URL related to being mixed as audience and tailoring them to be advertising.


The campaigns ran from October 1, 2021 - June 30, 2022, and targeted men and women in certain regions in Indonesia between the ages of 18-21 years old for Bachelor’s Degree and 25-44 years old for Master’s Degree. Bakrie University campaigns earned the following results:


Prospective Leads for Bachelor's Degree


Registered for Bachelor's Degree


Prospective Leads for Master's Degree


Admission from Ad Traffic to WhatsApp for Master's Degree


Prospective Leads for Extension Programme


Performance Management

  • Lead Generation
  • Social Media Advertising
  • Search Advertising
  • Display & Video Advertising

Analytics & Tracking

  • Analytics-Driven Strategies
  • Website Analytics
  • Advertising studio

Creative Labs

  • Experiential Marketing
  • Dynamic Creative Optimization
  • Mobile-First Creative

Website Development

  • Web Performance Consultancy