ABOUT
Higiniesme Campaign by Coway Indonesia is a campaign to promote one of Coway Indonesia's water purifier products with the theme of "hygiene of water." Coway Indonesia provide water purifier with the spirit of the pure way of life.
THE GOAL
Attract the consumers who have an interest in a healthy lifestyle & water purification by delivering 10,000 relevant leads to Coway Database.
SOLUTION
For the Coway campaign, we focus on getting new customers by attracting them to the website by having four types of audiences related to water, health, kitchen, and home appliances. Then do tech integrations for the website to get the traffic and leverage the data to become similar/lookalike audiences with different level-based audiences and mixing them with leads generation form.
We do the advertising dynamically by improving the banners, gif, video, and text and transform them into smart campaigns.
RESULT
The Higienisme campaign ran from April 14, 2021 - July 21, 2021, and targeted men and women in Java island between the ages of 25-54 years old. Higienisme campaign earned the following results:
10,144
Qualified Leads
1,5x
ROAS from The Leads
PRODUCTS USED
Performance Management
- ROI & Lead Generation
- Social Media Advertising
- Search Advertising
- Display & Video Advertising
Analytics & Tracking
- Analytics-Driven Strategies
- Advertising Studio
Creative Labs
- Experiential Marketing
- Dynamic Creative Optimization
- Mobile-First Creative
Website Development
- Conversion Rate Optimization
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