Bakrie University - Extension Program

Bakrie University - Extension Program

UNLOCKING ENROLLMENT GROWTH THROUGH TARGETED DIGITAL STRATEGIES AND AUDIENCE-CENTRIC CREATIVE SOLUTIONS

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Bakrie University - Extension Program

ABOUT

Bakrie University (UBakrie) is a private educational institution established under the auspices of the Bakrie Education Foundation. Bakrie Education Foundation is dedicated to fostering the growth of higher education, research, and training in Indonesia. Founded in 2009, it's part of the Bakrie Group. Bakrie University has several levels of educational programs, such as undergraduate degrees, extension programs, and master's degrees. Bakrie University is committed to providing high-quality higher education with nationally and internationally recognized competencies.

The Objective

Achieve sustained intake growth by leveraging precision targeting and advanced measurement strategies year after year.

SOLUTION

Partnered on keyword-focused Google Ads and Meta Ads, utilizing diverse creative content to drive engagement. Strategically enhanced audience interaction by integrating both online and offline concepts, with robust event tracking systems ensuring consistent ad performance.

RESULTS

177.98% achieve the admission target
44.43% decrease in cost per acquisition
90.65% total relevant leads
12.02% admission rate (enrolled students)

PRODUCTS USED

  • Analytics & Tracking
  • Performance Management