ABOUT

Bakrie University (UBakrie) is a private higher education institution established under the Bakrie Education Foundation, part of the Bakrie Group. Founded in 2009, the university offers undergraduate, extension, and master’s programs, with a strong commitment to delivering high-quality education aligned with nationally and internationally recognized standards.

The Objective

To achieve consistent intake growth for Extension Programs by improving audience targeting, campaign efficiency, and conversion readiness across digital channels.

SOLUTION

FUSENA worked closely with the Bakrie University team to adapt digital performance strategies for working professionals with mid-range purchasing considerations. We activated keyword-driven Google Ads and Meta Ads supported by audience-focused creative messaging designed to build urgency, relevance, and confidence in enrollment decisions.

By aligning campaign messaging with payment readiness and integrating online acquisition with offline enrollment processes, we helped improve conversion quality and sustain intake growth across multiple enrollment cycles.

RESULTS

PRODUCTS USED

• Analytics & Tracking
• Performance Management