ABOUT

Bakrie University (UBakrie) is a private higher education institution established under the Bakrie Education Foundation, part of the Bakrie Group. Founded in 2009, the university offers undergraduate, extension, and master’s programs, with a strong commitment to delivering high-quality education aligned with nationally and internationally recognized standards.

The Objective

To rapidly build program awareness and drive enrollment growth for Bakrie University’s newly launched Master of Communication Science program through structured digital acquisition and measurable performance strategies.

SOLUTION

FUSENA partnered with the Bakrie University team from the ground up, acting as an end-to-end digital performance consultant for the new program launch. We developed a structured lead generation framework using keyword-driven Google Ads and WhatsApp-based Meta Ads, supported by focused creative development and performance tracking. 

By aligning digital acquisition efforts with enrollment operations and maintaining close collaboration with internal teams, we helped accelerate intake performance and successfully exceeded enrollment targets by the second intake cycle.

RESULTS

PRODUCTS USED

• Analytics & Tracking
• Performance Management
• Website Development