ABOUT

Bakrie University (UBakrie) is a private educational institution established under the auspices of the Bakrie Education Foundation. Bakrie Education Foundation is dedicated to fostering the growth of higher education, research, and training in Indonesia. Founded in 2009, it's part of the Bakrie Group. Bakrie University has several levels of educational programs, such as undergraduate degrees, extension programs, and master's degrees. Bakrie University is committed to providing high-quality higher education with nationally and internationally recognized competencies.

The Objective

Rapidly increase brand visibility and drive enrollment growth for Bakrie University's new graduate program.

SOLUTION

Executed a targeted approach with keyword-driven Google Ads and WhatsApp-specific Meta Ads, focusing on precise ad copy and keyword development. Enhanced audience engagement through the strategic integration of online and offline methodologies, supported by comprehensive event tracking to maintain optimal ad performance.

RESULTS

PRODUCTS USED

• Analytics & Tracking
• Performance Management
• Website Development