ABOUT

Bakrie University (UBakrie) is a private higher education institution established under the Bakrie Education Foundation, part of the Bakrie Group. Founded in 2009, the university offers undergraduate, extension, and master’s programs, with a strong commitment to delivering high-quality education aligned with nationally and internationally recognized standards.

The Objective

To achieve consistent year-on-year intake growth for the Master of Management program by improving lead quality, targeting accuracy, and performance measurement across digital channels.

SOLUTION

FUSENA partnered closely with the Bakrie University team to build a structured, quality-focused lead generation system. We activated keyword-driven Google Ads and WhatsApp-based Meta Ads, supported by continuous creative refinement and improved performance tracking.

By aligning digital campaigns with offline enrollment activities and maintaining close coordination with sales and marketing teams, we ensured every campaign contributed directly to intake growth.

RESULTS

PRODUCTS USED

• Analytics & Tracking
• Performance Management
• Website Development