ABOUT

Bakrie University (UBakrie) is a private educational institution established under the auspices of the Bakrie Education Foundation. Bakrie Education Foundation is dedicated to fostering the growth of higher education, research, and training in Indonesia. Founded in 2009, it's part of the Bakrie Group. Bakrie University has several levels of educational programs, such as undergraduate degrees, extension programs, and master's degrees. Bakrie University is committed to providing high-quality higher education with nationally and internationally recognized competencies.

The Objective

Achieving sustained intake growth for the magister management program through refined targeting and sophisticated measurement strategies year over year.

SOLUTION

Collaborated on keyword-based Google Ads and WhatsApp-specific Meta Ads, emphasizing ad text and keyword development. Strategically enhanced audience engagement by integrating online and offline concepts and implementing robust event tracking to ensure sustained ad performance.

RESULTS

PRODUCTS USED

• Analytics & Tracking
• Performance Management
• Website Development