ABOUT

Established in 1953, PT Behaestex has built a strong reputation as one of Indonesia’s most esteemed and experienced textile manufacturers. With decades of expertise, PT Behaestex has grown to become a global leader in the production of Muslim apparel, renowned for its exceptional craftsmanship, particularly in high-quality woven sarongs. Sarung ATLAS is one of the most iconic sarong brands in Indonesia, symbolizing tradition, comfort, and quality. It’s particularly favored for its intricate weaving and high-quality materials. Sarung ATLAS has become synonymous with premium traditional wear and is often worn during religious and cultural ceremonies.

The Objective

Elevate brand awareness and consumer consideration in a rapidly evolving digital landscape, enhance online and offline sales performance, and position the Sarung ATLAS brand as a top choice in consumers's minds.

SOLUTION

Leveraging a comprehensive range of always-on advertising channels, supported by engaging and creative content that effectively integrates text, video, and images to captivate audiences. By targeting the right consumer demographic, aligning with current trends, and strategically utilizing existing digital assets, we connect with the market in a way that resonates and delivers results.

RESULTS

PRODUCTS USED

• Analytics & Tracking
• Creative Lab
• Performance Management
• Website Development