ABOUT

Established in 1953, PT Behaestex is one of Indonesia’s most respected textile manufacturers with a strong global presence in Muslim apparel. Known for its craftsmanship and high-quality woven sarongs, Behaestex is the brand owner of Sarung ATLAS and Sarung BHS—two iconic names that represent tradition, comfort, and premium quality. Both brands are widely trusted for religious, cultural, and everyday wear across generations.

The Objective

To strengthen brand presence and consumer consideration in a competitive digital landscape while driving sustainable online sales growth across Sarung ATLAS and Sarung BHS.

SOLUTION

FUSENA partnered with PT Behaestex in a long-term, performance-focused collaboration to drive scalable digital commerce growth. We activated always-on digital strategies supported by data-led targeting, trend-driven creative execution, and continuous optimization across e-commerce and marketplace channels.

The strategy was strengthened through e-commerce website development, advanced tracking, and cross-platform performance analysis to ensure every campaign directly supported revenue growth. Ongoing experimentation and year-on-year refinement consistently improved brand visibility, digital sales performance, and sustainable growth across all core business assets.

RESULTS

PRODUCTS USED

• Analytics & Tracking
• Creative Lab
• Performance Management
• Website Development