ABOUT

Established in 1953, PT Behaestex has built a strong reputation as one of Indonesia’s most esteemed and experienced textile manufacturers. With decades of expertise, PT Behaestex has grown to become a global leader in the production of Muslim apparel, renowned for its exceptional craftsmanship, particularly in high-quality woven sarongs. Sarung BHS is another premium brand from PT Behaestex, known for its elegant designs and high-quality fabric. It is marketed as a luxury item, appealing to consumers who value tradition combined with a sense of prestige and comfort. Sarung BHS has a reputation for durability, making it a preferred choice for formal occasions and religious festivities.

The Objective

Elevate brand awareness and consumer consideration in a rapidly evolving digital landscape, enhance online and offline sales performance, and position the Sarung BHS brand as a top choice in consumers's minds.

SOLUTION

Leveraging a comprehensive range of always-on advertising channels, supported by engaging and creative content that effectively integrates text, video, and images to captivate audiences. By targeting the right consumer demographic, aligning with current trends, and strategically utilizing existing digital assets, we connect with the market in a way that resonates and delivers results.

RESULTS

PRODUCTS USED

• Analytics & Tracking
• Creative Lab
• Performance Management
• Website Development