ABOUT

Through PT Datascrip, Canon Indonesia is one of the country’s leading technology brands, offering a wide range of cameras and printers for both consumer and business markets. From the PowerShot and EOS R camera series to PIXMA and MAXIFY printers, Canon is known for delivering reliable performance, advanced technology, and consistent innovation tailored to diverse user needs across Indonesia.

The Objective

To strengthen Canon’s digital brand presence by increasing visibility and awareness across key product categories through targeted audience engagement.

SOLUTION

FUSENA supported Canon Indonesia by executing digital campaigns focused on sustained brand exposure across camera and printer categories. We activated platform-specific ad formats and creative variations to maintain strong reach and relevance among photography, videography, and printing audiences.

Audience segmentation was tailored by product category, supported by refined tracking to ensure consistent performance across campaigns. This approach helped Canon remain top-of-mind within a highly competitive market, reinforcing brand presence amid growing competition from both industry players and smartphone technology.

RESULTS

PRODUCTS USED

• Performance Management