ABOUT

Through PT Datascrip, Canon Indonesia is one of Indonesia's leading technology brands, offering a wide range of cameras and printers for various audiences. The PowerShot and EOS R series cameras are equipped with 4K video recording capabilities and advanced autofocus features, while the PIXMA and MAXIFY printer series are known for their sharp print quality, perfect for both home and business needs. Canon is committed to delivering cutting-edge technology and innovative features in its cameras and printers, making them accessible to people across Indonesia.

The Objective

Elevating brand presence online by implementing innovative, creative strategies and optimizing impactful campaign channels by choosing the right and segmented audience.

SOLUTION

Blended different ad styles across platforms and teamed up on creative ideas to boost user interaction. Making personalized audience choices based on product categories, tweaking tracking methods for each product line, and keeping ad performance high.

RESULTS

PRODUCTS USED

• Performance Management