ABOUT

Coway Indonesia is part of a global company specializing in health and hygiene solutions, offering innovative products such as water and air purifiers. Powered by advanced technology, Coway is committed to improving the quality of life by enabling cleaner, healthier living environments for households across Indonesia.

The Objective

To encourage lifestyle adoption of tap-water-based water purifiers as a healthier and more practical choice, while driving public participation through an awareness-led movement.

SOLUTION

FUSENA partnered with Coway Indonesia to deliver an integrated digital activation strategy that combined lifestyle education with performance-driven execution. The #HYGIENISM campaign was developed to promote clean and healthy living through digital and social media activations, influencer-led educational content, and online events.

These efforts were supported by PR distribution across major media outlets and a performance marketing funnel connected to a conversion-focused website developed by FUSENA. Leads generated through the campaign were directly channeled into Coway’s installation and onboarding process, supporting both brand adoption and measurable business impact.

RESULTS

PRODUCTS USED

• Analytics & Tracking
• Creative Lab
• Media Management
• Performance Management
• Website Development