ABOUT

Coway Indonesia is part of a global company dedicated to providing health and hygiene solutions through innovative products such as water and air purifiers. With advanced technology, Coway is committed to improving the quality of life for Indonesians by offering products that support a healthier and cleaner environment.

The Objective

Develop a digital campaign encouraging the switch to water purifiers that use tap water, promoting it as a healthier, more convenient lifestyle choice. Inspire people to join a rally challenge to signify their participation in the movement.

SOLUTION

The #HYGIENISM campaign was designed to introduce a healthier way of living, leveraging a marketing mix that includes digital and social media activations, influencer-driven educational talk shows, website traffic generation, lead collection, and enhanced communication through online PR efforts.

RESULTS

PRODUCTS USED

• Analytics & Tracking
• Creative Lab
• Influencer Marketing
• Media Management
• Performance Management
• Website Development