ABOUT

Founded on the principles of Dale Carnegie, the organization has been a global leader in personal and professional development for over a century. In Indonesia, Dale Carnegie delivers training programs designed to help individuals and organizations strengthen leadership, communication, and performance capabilities in an increasingly competitive environment.

The Objective

To strengthen brand presence and deepen audience connection by expanding awareness, enriching the lead database, and supporting offline training and event initiatives.

SOLUTION

FUSENA partnered with the Dale Carnegie team to manage strategic digital marketing and lead analysis with a strong focus on audience relevance. We developed targeted campaigns to reach corporate decision-makers, particularly HR and people development leaders, while adapting messaging to engage younger HR professionals unfamiliar with the brand’s legacy.

Through refined keyword strategies, precise audience targeting, and continuous performance optimization, digital campaigns supported both always-on brand presence and location-based event activations across multiple regions. This integrated approach contributed to consistent year-on-year business growth and expanded market reach.

RESULTS

PRODUCTS USED

• Analytics & Tracking
• Performance Management