FamyLab

FamyLab

EXPANDING PATIENT ACQUISITION THROUGH LOCALIZED DIGITAL PERFORMANCE STRATEGY

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FamyLab

ABOUT

FamyLab is a healthcare clinic providing comprehensive medical services supported by modern facilities and experienced medical professionals. From laboratory testing to health consultations, FamyLab is committed to delivering accurate, fast, and comfortable care. Patient trust remains the foundation of its continuous service improvement and growth.

The Objective

To increase patient visits and daily inquiries through a structured digital strategy focused on localized reach and direct patient communication.

SOLUTION

FUSENA built FamyLab’s digital presence from the ground up, starting with the development of a conversion-focused website and landing pages. We implemented a performance-driven advertising strategy centered on WhatsApp conversations to shorten the path from interest to appointment.

Through segmented, radius-based targeting, refined creative messaging, and precise tracking, we identified key audience behaviors and optimized campaigns to drive consistent patient growth. The strategy supported multiple service lines from laboratory tests to physiotherapy and wellness treatments, ensuring balanced demand and measurable impact on clinic revenue.

RESULTS

2.99x revenue increase (vs. previous period)
2.00x patient volume increase
4.60x average daily chat increase
5.32x Return on Ad Spend (ROAS)

PRODUCTS USED

  • Analytics & Tracking
  • Performance Management
  • Website Development