ABOUT

Institut Tazkia is a leading Islamic economics and business university in Indonesia, known for integrating Islamic values with modern education. Through its undergraduate and graduate programs, Tazkia focuses on developing professionals with strong foundations in economics, business, and finance, guided by ethical and Islamic principles to support sustainable economic growth.

The Objective

To achieve targeted and relevant enrollment growth by reaching highly segmented audiences aligned with Tazkia’s academic values and program requirements.

SOLUTION

FUSENA developed a performance-driven strategy tailored to Tazkia’s unique audience profile. We activated keyword-focused Google Ads and Meta Ads supported by refined creative messaging that positioned Tazkia as a modern Islamic university with strong graduate outcomes. 

Location-based targeting was applied to reach high-potential areas such as Islamic schools and pesantren, while campaign structure and tracking were optimized to maintain lead relevance. The strategy also supported the successful introduction of employee-class programs, opening new enrollment opportunities and strengthening overall intake performance.

RESULTS

PRODUCTS USED

• Analytics & Tracking
• Performance Management