Institut Tazkia

Institut Tazkia

DRIVE STUDENT ENROLLMENT SUCCESS BY EMPHASIZING UNIQUE SELLING PROPOSITIONS THROUGH EFFECTIVE DIGITAL MARKETING STRATEGIES

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Institut Tazkia

ABOUT

Institut Tazkia is a pioneering Islamic economics and business university in Indonesia, committed to integrating Islamic values with modern education. Offering a wide range of undergraduate and graduate programs, Tazkia focuses on producing professionals who excel in economics, business, and finance with a strong foundation in Islamic principles. Through its innovative curriculum and academic excellence, Tazkia aims to contribute to the development of ethical and sustainable economic practices.

The Objective

Achieving targeted and relevant enrollment growth by effectively reaching segmented audiences at Tazkia.

SOLUTION

Executed keyword-centric campaigns for Google Ads and Meta Ads, integrating diverse creative content and refining content strategies. Streamlined engagement methods and deployed robust event tracking to maintain high-performing ads.

RESULTS

64.38% relevant leads for S1 regular
9.59% admission rate for S1 regular
58.83% relevant leads for S1 KK
5.49% admission rate for S1 KK

PRODUCTS USED

  • Analytics & Tracking
  • Performance Management