ABOUT

PND Ice is a leading provider of high-quality ice products for industrial and commercial use in Indonesia. Specializing in the production of crystal-clear ice, PND Ice serves various sectors, from hospitality to food and beverage industries, with a commitment to delivering clean and reliable ice. Their state-of-the-art facilities ensure that every product meets the highest standards, providing dependable solutions for businesses in Indonesia.

The Objective

Boosting the relevance of the B2B database by leveraging an audience strategy that is both accurately measured and strategically aligned.

SOLUTION

A comprehensive keyword strategy was adopted involving detailed segmentation and the strategic use of negative keywords to improve targeting accuracy and outcome specificity. Additionally, advanced tracking, video content, and trend analysis based on research are incorporated to ensure relevance and engagement. Continuous monitoring and optimization are executed throughout the audience's journey, with ad texts aligned to carefully selected keywords, trends, and video content to maximize impact.

RESULTS

PRODUCTS USED

• Analytics & Tracking
• Performance Management