ABOUT

PND Ice Making System is a leading provider of industrial and commercial ice-making solutions in Indonesia. Known for its crystal-clear ice quality and reliable production systems, PND Ice serves a wide range of sectors, including hospitality and food & beverage, delivering scalable and dependable solutions supported by modern facilities and technical expertise.

The Objective

To build a highly relevant B2B database by reaching decision-makers with strong investment capability through precise targeting and measurable digital performance.

SOLUTION

FUSENA developed a data-driven demand expansion strategy focused on reaching high-capacity B2B decision-makers with strong investment potential. By analyzing existing customer profiles and market behavior, we identified the right audience segments and positioned the business opportunity behind large-scale ice-making systems.

The campaign evolved from an initially concentrated regional market into broader high-potential regions through segmented keyword strategies, targeted messaging, and educational content. Continuous optimization across audience, geography, and system capacity helped unlock demand for higher-scale solutions while delivering strong, measurable performance results.

RESULTS

PRODUCTS USED

• Analytics & Tracking
• Performance Management