ABOUT

President University is one of the best private universities in Indonesia (accredited A). President University offers a strong international learning and research environment. The lectures at President University are carried out in English. The number of international students at President University is one of the highest among all universities across Indonesia. President University is located in one of the largest industrial estates in Southeast Asia (Jababeka Industrial Estate), where various companies from many countries establish and run their businesses.

The Objective

Maximize campaign efficiency and dominate student enrollment targets by the end of the recruitment cycle.

SOLUTION

Employed targeted keywords aligned with university trends, implemented responsive ad copy strategies through structured campaign groupings, and combined various campaign objectives to optimize traffic and conversions. Robust double-tracking systems were utilized to monitor website events.

RESULTS

PRODUCTS USED

• Analytics & Tracking
• Performance Management