ABOUT

President University is one of Indonesia’s leading private universities, accredited A, and known for its strong international academic environment. With English as the primary language of instruction and one of the highest international student populations in the country, President University offers a globally oriented learning experience. Located within the Jababeka Industrial Estate—one of Southeast Asia’s largest industrial hubs—the university benefits from close proximity to multinational industries and global business ecosystems.

The Objective

To maximize campaign efficiency and achieve dominant enrollment performance by the end of the undergraduate recruitment cycle.

SOLUTION

FUSENA implemented a performance-driven digital acquisition strategy focused on capturing high-intent prospective students. Keyword-based Google Ads were activated with structured campaign groupings and adaptive ad copy to balance reach, lead quality, and conversion efficiency.

By integrating campaign performance with President University’s advanced CRM system, leads were automatically evaluated and categorized, enabling clear measurement of enrollment impact. This approach delivered highly efficient results, achieving a measurable ROAS of 35.22x while maintaining strong lead quality.

RESULTS

PRODUCTS USED

• Analytics & Tracking
• Performance Management