ABOUT

Universitas Mercu Buana is a private higher education institution founded on the principles of Pancasila, the 1945 Constitution, and the Tri Dharma of Higher Education. The university focuses on developing professional competencies through industry-aligned curricula, supported by research activities and real-world practical experience in collaboration with public and private institutions.

The Objective

To consistently improve enrollment performance across multiple academic programs by increasing admission conversion rates, strengthening lead quality, and building a structured, measurable digital acquisition system year over year.

SOLUTION

FUSENA partnered with Universitas Mercu Buana in a long-term collaboration to manage and optimize digital acquisition across undergraduate, executive, employee, postgraduate, and professional programs. We implemented a performance-driven strategy supported by structured campaign testing, data-led targeting, and continuous optimization across key digital channels.

By consolidating historical data, improving tracking discipline, and aligning campaigns with admissions workflows, we helped transform fragmented data into a structured performance ecosystem. This approach contributed to steady year-on-year growth in admission rates and established a scalable digital framework to support sustained enrollment performance.

RESULTS

PRODUCTS USED

• Analytics & Tracking
• Performance Management
• Website Development