ABOUT

VIVERE Group is one of Indonesia’s leading furniture and home décor companies, with over 35 years of experience delivering high-quality design and manufacturing solutions. Through Collection by VIVERE, the group offers modern, elegant furniture and home décor products, while IDEMU specializes in premium custom furniture and interior solutions supported by advanced Industry 4.0 manufacturing capabilities. VIVERE Group is committed to innovation, craftsmanship, and sustainable material practices.

The Objective

To improve business performance by expanding a highly targeted customer database and increasing qualified conversations through WhatsApp and in-store consultation channels.

SOLUTION

FUSENA developed a performance-driven digital strategy designed to reach premium audience segments with strong purchase intent. We activated segmented campaigns supported by precise tracking, product-led creative assets, and keyword strategies aligned with high-value consideration behavior.

Digital efforts were integrated with website optimization and e-commerce catalogs to support both direct inquiries and consultation-based journeys. Through continuous CRM monitoring and location-based audience refinement, the strategy increased qualified conversations, store visits, and design consultation opportunities across Collection by VIVERE and IDEMU.

RESULTS

PRODUCTS USED

• Analytics & Tracking
• Performance Management