ABOUT

Wacoal Indonesia is a leading lingerie brand and a long-standing subsidiary of the global Wacoal Corporation. Known for its commitment to quality, comfort, and design, Wacoal has built strong trust among women in Indonesia through deep market understanding and consistent product excellence across retail, e-commerce, and marketplace channels.

The Objective

To strengthen sales performance across digital channels by maximizing the use of digital assets, refining audience targeting, and continuously innovating creative execution to support measurable revenue growth.

SOLUTION

FUSENA partnered with Wacoal Indonesia through a long-term collaboration focused on continuous sales performance improvement. We managed an integrated digital strategy across e-commerce platforms, marketplaces, and emerging commerce channels, supported by data-led targeting and ongoing creative experimentation.

By combining advanced tracking, cross-platform optimization, and close coordination with internal teams and marketplace partners, campaigns were continuously refined to follow evolving consumer behavior and market trends. This approach delivered consistent year-on-year sales growth and strengthened performance across Wacoal’s key digital commerce channels.

RESULTS

PRODUCTS USED

• Analytics & Tracking
• Creative Lab
• Performance Management